When you are at a conference or a trade show, you are going to be surrounded by a lot of people and business opportunities. This is why you want to make sure that you stand out from the rest so that you can capitalize on all those opportunities.
In order to stand out, you need event banners, which makes it easy for your audience to identify you. They are also necessary if you want to create your own identity among the hundreds of other businesses.
This is why you need to pay extra attention when designing your own banner. In this article we have made of list of why points event banners are so important for your business:
- To Draw Attention to Your Exhibit
A trade show or a conference is a place where you get to meet a large potential audience at once. To grab the attention of your customers, you need to place your banner in a prominent position with your branding on the top. This ensures that the max number of eyes will see your banner, which increases the chances of getting new customers.
- To Communicate Key Benefits and Value
Another reason why you need a banner at a conference or a trade show is to showcase your services and products. This makes it easier for customers in identifying whether you are offering what they want or not.
Don’t make your audience work for your attention. The rise of social media has resulted in shorter attention spans. In fact, a study has found that if a banner or poster doesn’t contain enough information, the customer doesn’t even bother contacting the business. So, capturing the attention of your customers has become even more valuable for your business than before.
So, how can you grab the attention of your customers quickly? The window of opportunity you have is very small. According to research, you have only 10 seconds to capture the eyes of your audience. So, use short bullet points while designing your banner. Make sure you use only relevant points and offer small solutions. Use images than words.
- To Expand Your Reach
Put yourself in the shoes of the audience. They walk into an event center with hundreds of booths and exhibitors in front of them. The chances of them stopping at every booth are very low. In fact, after 3-4 hours of walking, most of the people turn around and head towards their home in hope of beating the crowd or traffic.
The only way you can grab the attention of such customers is by using an attractive banner. If your banner is attractive, the customer will come to you even if they are on the other end of the event center. To pull this off, your banner should:
- Show your logo or name (both if your brand is new)
- Use colors that are vibrant but at the same time don’t confuse the message or disorient the visuals.
- Add a catchy slogan.
- The characters should be bold enough that it is easily visible from a long distance.
- You can use poles and try to display as high as possible to avoid any kind of obstructions.
- Make the Most of Your Downtime
Every booth/stall needs a human touch, and by this means your team. But the term human is limited by things like breaks, meals, bathrooms, exhaustion, and more. When you use banners, you can still attract potential customers when no one is there. A skillfully constructed banner will whet the appetite of your customers. If the display is compelling enough, they will make sure to stop buy when staff is available, or they will collect the contact information and follow up with you when they have time.
- To Empower Your Team
Selling your product or service is not an easy task. When you are a trade show or a conference, you only get a few days to make new customers. This creates a lot of pressure on you and your team. But when you use eye-catching banners, it makes it easier for your team to engage new customers. Your team can approach new customers with confidence and talk more about what is displayed on the banner.
- Saves a lot of money
This point is important for companies that are new. Promoting your company or telling your customers that you will be present at a trade show requires advertisements, which costs a lot of money. But, when you use a banner, you can attract your customers without the ads. So, make sure that you create an attractive banner or Contact For Event Banners who can make one for you.