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How Restaurants Can Improve Their Sales in this Pandemic?

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How Restaurants Can Improve Their Sales

During the coronavirus epidemic, food delivery services have tightened hygiene rules, and also began to offer their customers new types of services: companies hope that food customers, couriers, and restaurants will continue to use On-Demand delivery solution platforms, despite the fear of contracting the virus.

For example, Zomato, a leader in the Indian ready-to-eat food delivery market, encourages its customers to choose the contactless delivery option in on-demand delivery management software India when a customer pays for order online, and the courier leaves it at his door and walks away to a safe distance.

Restaurants

The first hit during the pandemic was catering. Restaurants are trying to adapt; large, popular chains do it best.

McDonald’s and Burger King
Back in mid-March, McDonald’s advised all of its office workers to switch to remote work. The restaurant will allocate RUB 60 million to financially support employees whose income was below 50% of the average or below the minimum wage for February and March 2020.

Since April, Burger King and McDonald’s restaurant chains have been feeding ambulances free of charge with meals. The action will continue until April 30 in 58 regions of Russia. To take advantage of the offer, the hospital staff must drive an ambulance to the MacAuto and receive a food bag through the window. At Burger King, paramedics are served hot meals at the distribution windows or at takeout points.

Caterers that are on the go take obvious sanitary measures. Thus, workers are required to maintain a safe distance, wear masks, and gloves.

KFC
To maintain a stable income for their employees, restaurants are still operating in limited mode, the company’s management has entered into an agreement with retail chains Ozon, Metro, Globus, and Unilever for temporary employment. KFC employees can go to work in these companies as packing operators, order pickers, logisticians, cashiers, and shop floor workers.

UberEats, for example, give couriers a small amount to buy masks and hand sanitizers. However, at the moment it is almost impossible to purchase these products since they are simply not available for sale.

The European trade unions believe that the measures taken are clearly not enough.

They demand from the authorities of the country to allow the delivery of only the most essential foodstuffs and provide couriers with the opportunity to receive a basic monthly income of about 600 euros, which can be claimed by laid-off workers in other service sectors.

In Italy, which has the highest number of COVID-19 infections in Europe, couriers have become a key link between restaurants and their customers. Although all catering establishments in the country are closed, home delivery is still allowed.

Meanwhile, in the labor unions of employees of delivery services, they argue that in this situation, no one can guarantee the safety of either couriers or customers.

Angelo Avelli, the spokesman for the Milanese organization Deliverance Milano, emphasizes that the country’s most popular food delivery platforms – for example, Deliveroo, UberEats, Just Eat, and Glovo – are not in direct contact with their employees and practically do not enforce their rules of hygiene.

Thus, the on-demand delivery market has never before emerged such as different applications that allow you to preserve food at home from participating in bars, restaurants, and pizzerias. Even the most famous players such as Glovo, Deliveroo, and UberEats have had to adapt to the significant changes dictated by the health crisis, starting “contactless” deliveries. Among the measures taken, as communicated by

UberEatsare:
– the delivery of food to the door without contact with the customer
– the invitation to partner restaurants to close the food in anti-tampering bags,
– the offer of masks, disinfectants, and gloves and/or reimbursement to couriers for the relative purchase.

In addition to the most well-known platforms, it is also possible to mention other applications that could prove useful for catering operators who want to focus on food delivery during the pandemic caused by the coronavirus. Among these, custom apps allow restaurants to obtain a personalized app for their business, allowing them to manage their home deliveries independently, without paying commissions.

Custom apps can also allow caterers to have an application tailor-made for their activities, giving the possibility of having a native app to the IOS system and another for Android, through which it is possible not only to carry out the orders for takeout and home delivery but also offer customers discount coupons, accumulate points on the fidelity card and (if possible) book a table at the restaurant.

A slightly different system, but which could prove to be equally useful in this period, is that of a startup specializing in creating digital menus that can be easily shared on social media and messaging platforms, allowing customers to order at home.

Many brands were already equipped for home deliveries: think of large chains such as Domino’s Pizza, which immediately launched the “contactless delivery” method in their on-demand delivery app clone to ensure a safe distance between courier and customers.

However, many companies outsource dedicated software development teams to develop this type of service: not having their own delivery service nor the possibility of receiving orders and payments through their website, the whole food delivery process during the pandemic has become even more complex.